Connor McKinney

Connor McKinney is an accomplished Senior Director of Strategy and Planning at Carat, with a professional journey beginning in August 2015. McKinney has played a pivotal role in developing and presenting media strategies, including leading a successful pitch for the Kraft-Heinz account in 2023. With prior experience as Director and Associate Media Director, McKinney has consistently aligned media strategies with client goals across various sectors, including QSR and Travel. With expertise in data-driven audience targeting and collaboration with internal and external partners, McKinney has a proven track record in optimizing media campaigns for high-profile clients like General Motors. McKinney's foundational experience includes internships that provided exposure to social media marketing and digital media planning. McKinney holds a Bachelor of Science degree in Marketing from Michigan State University.