Jenny Friedler

Head of Brand Experience at Caraway

Jenny Friedler has accumulated extensive work experience in various roles and positions. In 2014, they started their career at Planned Parenthood Federation of America, where they served as a Product Manager in Information Services before moving on to become the Director of Consumer Digital Products and later the Senior Director of the Digital Product Lab. During their time at Planned Parenthood, Jenny led the development and launch of innovative digital products such as the Spot On period and birth control tracking app and the Roo chatbot for teens' sexual health questions.

In 2018, Jenny worked as a Contributor for Forbes and in 2019, they joined New York Magazine as the Head of Product & Design, overseeing a team responsible for digital initiatives across multiple brands. Jenny played a crucial role in initiatives like the redesign of The Strategist e-commerce site and strengthening the subscription experience.

In 2020, Jenny joined Vox Media, LLC as the Head of Product Management for Consumer Products and later became the VP of Consumer Products. Jenny contributed to Vox Media's product strategy, managed a team of product managers, and facilitated the integration of newly acquired companies. Additionally, they were responsible for the company's fastest growing revenue streams.

Continuing their career growth, Jenny worked as the Head of Product at Dipsea, a Series A startup, in 2021. Jenny played a pivotal role in leading and scaling the company's product team, overseeing product management, design, and data analysis functions. Jenny was involved in significant projects, including a brand redesign, website development, and enhancing the onboarding experience.

In 2022, Jenny took on multiple roles. Jenny joined BestPracticer as a Product Management Coach, where they likely provided guidance and mentorship to product managers. Jenny also became a Consultant at the Re/Imagination Lab, contributing their expertise to various projects.

Additionally, they joined Round, a curated community for technology executives and senior leaders, as a Member. Within this community, Jenny likely played an active role in supporting, growing, mentoring, and learning from other technology leaders.

Most recently, Jenny started working at Caraway as the Head of Brand Experience in September 2022.

Throughout their career, Jenny Friedler has demonstrated expertise in product management, digital innovation, team leadership, and strategy development.

Jenny Friedler obtained a BA degree in Comparative Literature from Colorado College. The start and end years of their education are not indicated.

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Previous companies

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Timeline

  • Head of Brand Experience

    September, 2022 - present