Minali Liyanage

Vice President, Social & Content Strategy - Health & Wellness at CareCredit

Minali Liyanage has a diverse and extensive work experience. Minali currently holds the position of Vice President, Social & Content Strategy - Health & Wellness at CareCredit. Prior to this, they worked as a Senior Social Media Strategist at Forge Media Group.

Minali also has experience running their own marketing business, Minalism Marketing, where they served as a Social Media Manager, Strategist & Brand Consultant. In this role, they specialized in social media marketing for start-ups, small businesses, and midsize brands.

Minali has also worked as a Senior Social Media Manager at Kajabi and as a Social Media Marketing Manager at CareCredit, where they focused on revamping social media channels and creating organic brand awareness across various platforms.

Other roles in Minali's work experience include being a Social Media Strategist at Tom Ferry, a Social Media & Traffic Content Manager at marvVy, and a Communications Project Manager at QNET Ltd. Additionally, they have gained experience in teaching English and Science as a freelance teacher and worked as a Head Receptionist at eBay & PayPal UK.

Minali Liyanage began their education in 1991 at Visakha Vidyalaya in Sri Lanka, where they completed their junior high/middle school education and teaching. From 1995 to 1998, they attended Rosebery School in Epsom, UK, where they obtained their GCSE's with 12 GCSE's, including 10 B Grades. Minali then studied at Colombo International School in Sri Lanka from 1998 to 2000, completing their A'Levels in Chemistry, Biology, and Economics.

Moving on to higher education, Minali attended Queen Mary, University of London in the UK from 2001 to 2007. During this time, they pursued a Bachelor of Science degree in Molecular Biology, earning the distinction of BSc Hons upon completion.

In addition to their formal education, Minali has acquired several certifications over the years. These include the Inbound Certification from HubSpot obtained in October 2017, the Social Media Marketing Certification from Hootsuite Academy obtained in June 2017, the Social & Community Mastery Certification from DigitalMarketer obtained in July 2016, the Digital Analytics Fundamentals certification from Google Analytics Academy obtained in April 2014, and the CELTA certification from Cambridge University Press obtained in September 2011.

Links

Previous companies

Kajabi logo

Timeline

  • Vice President, Social & Content Strategy - Health & Wellness

    April, 2023 - present

  • Social Media Marketing Manager B2c B2b

    October, 2019