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Director Of Digital Marketing

Marketing · Remote · Remote possible

Job description

Are you a data-driven problem solver who is passionate about making a difference in the lives of others while contributing to a successful business? Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity. Build your career with Carewell, a category-defining business dedicated to making caregiving easier.

What you’ll do:

  • Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channels
  • Be obsessed with improving our current channels through tests, experimentation, and continuous optimization 
  • Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for the channels you own
  • Develop and execute plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA
  • Think big by testing into new channels that can efficiently drive new customers 
  • Closely collaborate with the marketing team including the Senior Director of Paid Search and other team members on key initiatives 
  • Guide and inform the creative team to develop and optimize creative assets
  • Help develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilize 
  • Work with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder

KPIs: 

  • New Customer Acquisition
  • Customer Acquisition Cost

What you’ll need:

  • 8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channels 
  • Strong analytical foundation and data-driven approach to understanding a business
  • Significant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable results
  • Experience with multiple marketing channels 
  • Experience with a retail model of 1,000+ SKUs is strongly preferred
  • Demonstrated success driving growth initiatives and cost efficiencies 
  • Willingness to get things done quickly in a “scrappy” entrepreneurial start-up environment

What we offer:

  • Competitive compensation
  • Health, Dental, and Vision insurance
  • Short-term Disability and Life Insurance (100% employer-sponsored)
  • Long-term Disability
  • Supplemental Life Insurance
  • 401(k) Retirement Plan
  • 100% Remote
  • Generous paid time off and 6 paid holidays 
  • Employee discount

About Carewell

Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.

As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.

Learn more about us in the Carewell Newsroom.

Carewell's mission is centered around creating a better world for care. We believe having diverse and inclusive teams is an integral part of carrying out that mission. Our increasingly diverse world is faced with complex care challenges that can best be solved through a diverse and inclusive workforce, community of partners, and stakeholders. Carewell is committed to equal opportunity, and we welcome and encourage all walks of life to come learn, grow, collaborate, and create a better world for care with us.

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