Senior Marketing Executive

Role Summary

At Cargobase, we’re building a collaborative tool to connect shippers (logistic departments) and freight forwarders to work together on different kinds of freight. From urgent ad-hoc shipment to tenders with a 1-year validity, from invoicing and compliance to reporting & analytics. We offer the full suite and our partners rely on us in their day-to-day operations and we're looking for a passionate and experienced Digital Marketing Senior Executive to join our team. You'll play a key role in developing and executing our digital marketing strategy, driving brand awareness, lead generation, and customer acquisition.

In this role, you will:

• Manage all aspects of our social media presence, including content creation, community engagement, and paid advertising.

• Develop and produce high-quality content (blogs, articles, white papers, etc.) that resonates with our target audience.

• Maintain and update our website and blog, ensuring a seamless user experience.

• Support the execution of integrated marketing campaigns across various channels.

• Create compelling marketing collaterals and sales enablement materials.

• Assist the sales team with event participation and trade conference logistics.

• Utilize HubSpot for email marketing automation, landing page creation, and lead nurturing.

• Work independently and take initiative, demonstrating strong problem-solving skills.

• Collaborate effectively with internal teams (sales, product) to achieve marketing goals.

• Craft clear and concise marketing copy across various platforms.

• Provide clear briefs and manage external creative resources (graphic designers, freelance writers) as needed.

You'll thrive in this role if:

• Minimum 2 years of experience in B2B marketing, preferably in the technology sector.

• Experience with social media marketing, content creation, and content marketing strategies.

• Strong understanding of B2B buyer journeys and lead generation tactics.

• Excellent written and verbal communication skills, with a knack for crafting compelling copy.

• Proficient in design tools like Canva or Illustrator (a plus!).

• Experience with HubSpot for email marketing and landing page creation.

• Ability to work independently and manage multiple projects simultaneously.

• Strong analytical and problem-solving skills.

• Excellent organizational skills and a meticulous eye for detail.

• A team player with a positive and collaborative attitude.

What we offer

• Competitive compensation

• A positive no-nonsense / output-driven work environment

• Preserve your autonomy. We’re independent by nature. Each team member is basically a manager of one

• Passionate colleagues in different countries across the globe

• Hybrid work environment (WFH 2 days, on-site 3 days)