Michela Rinninella

Digital Marketing & CRM Solution Lead at Carrefour Italia

Michela Rinninella is a seasoned professional in digital marketing and CRM solutions with extensive experience at Carrefour Italia since October 2018, where responsibilities include leading omnichannel marketing activities, designing customer journeys, and creating digital marketing campaigns. Previously, Michela served as a Digital Transformation and eCommerce Specialist, focusing on new eCommerce website development and order management applications. Prior roles at Reply, Value Team, and Etnoteam encompassed business analysis, CRM system integration, and software development, showcasing expertise in project management, SEO marketing, and agile methodologies. Michela holds a Master's degree in Management Engineering from Università della Calabria, awarded in 2006.

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