Rich Elkouri

Rich Elkouri is a seasoned sales and marketing professional with extensive experience in driving growth and managing strategic initiatives within the residential and commercial sectors. Currently serving as the Director of Residential Sales & Marketing at Carrier Great Lakes Company, Rich collaborates with the leadership team to establish business strategies and goals, while overseeing marketing and sales programs. Previously held roles include Territory Manager at Lennox International, Territory Sales Manager at Bryan Equipment Sales, and District Sales Manager at Johnson Controls, among others. Rich's career is characterized by a strong track record in team management, sales strategy formulation, and business development, supported by a Bachelor’s degree in Finance from Michigan State University and an Associate’s degree in Business Administration from Oakland Community College.