Alastair White

Alastair White is the Head of OEM & Media at Carwow, overseeing the brand and media partnerships team and responsible for the UK brand partnership and media strategy while managing a team of 21. Previously, Alastair held various roles at Volkswagen Group UK Ltd, including Commercial Marketing Manager for SEAT & CUPRA, where product lifecycle management and the deployment of a £200m tactical budget were key responsibilities. Alastair's experience also includes leadership positions in electric vehicle strategy, remarketing sales, and used vehicle development, along with several strategic roles at Vauxhall Motors Ltd focused on retail sales strategy and operational efficiency. Alastair holds a First Class BA (Hons) in Leadership and Management from Northumbria University.