Huma Khan

Commercial Director, UK at Catalina UK

Huma Khan has over 20 years of work experience in various roles and industries. Huma is currently serving as the Commercial Director, UK at Catalina UK. In this role, they are responsible for creating the vision, strategic direction, revenue performance, and capability development of the Commercial Organization.

Prior to their current role, Huma founded SalesPsych Ltd, where they helped leaders and teams increase sales by incorporating human science into their selling strategies. Huma also worked as a Positive Psychology Practitioner at Bailey & French - Consulting, facilitating wellbeing and resilience workshops for clients.

Huma has also held leadership positions at Hoxby, where they served as the Managing Director of Sales and later as the People Director. In these roles, they were responsible for growing the company's global freelance community, recruitment and selection strategy, community engagement, and diversity and inclusion initiatives.

Other notable roles in their career include Director of Commercial Development at The Uspire Group, Senior Corporate Partnership Development at WWF-UK, and Business Unit Director at Sainsbury's.

Huma Khan started their career at Danone Waters, where they had multiple roles including Forecourts & Travel Sector Manager, Foodservice National Account Manager, and Head of Customer Services.

Overall, Huma Khan has a diverse background and extensive experience in sales, commercial development, leadership, and positive psychology.

Huma Khan, MSc MABP, holds a Master of Science (MS) degree in Occupational and Business Psychology from Kingston University. Huma also has a Level 3 Diploma in Neuro-Linguistic Programming from Open Study College. In addition, Huma holds a Bachelor of Arts (BA Hons) degree in Business Administration from Kingston University and a Diploma in Direct Marketing from The Institute of Direct and Digital Marketing. Huma further has a Higher National Diploma in Business and Finance from Kingston University and a Bachelor of Technology (BTech) degree in Fashion Design from West Thames College.

Huma has obtained several additional certifications, including being an Accredited Test User for both Occupational Personality and Occupational Ability from The British Psychological Society. Huma has also achieved a Level 3 Award in Workplace Coaching from ILM in 2014.

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