Andrea Wardell

Andrea Wardell has extensive experience in the field of marketing and advertising. Andrea is currently working as the Director of Brand Development - Retail at Catalina USA, where they focus on building and maintaining relationships with CPG manufacturers and shoppers to drive business at Rite Aid. Andrea also manages Rite Aid's CRM/Loyalty programs and utilizes OMNI channel strategies to enhance brand engagement across all networks.

Before their current role, Andrea worked as a Senior Key Account Manager at Mediagistic from 2013 to 2022. In this position, they were responsible for new business development and sales growth for HVAC businesses across the US. Andrea developed comprehensive marketing plans and strategized with internal teams to exceed sales goals. Andrea also served as a Regional Account Manager at Mediagistic, managing advertising programs for HVAC dealers in a specific region and ensuring brand consistency.

Prior to Mediagistic, Andrea worked at Catalina Marketing as a New Business Development Client Services Executive, focusing on the launch of digital solutions and conducting program quality assurance checks. Andrea also had a role as an Account Manager at Triad Retail Media, where they managed digital media programs and campaigns on eBay and eBay Motors websites.

Andrea's earlier experiences include working as a Senior Account Executive at Traffic Advertising, specializing in automotive initiatives, and as an Account Executive at Clear Channel Radio, where they initiated the sales process, developed proposals, and designed marketing campaigns.

Andrea began their career as a Marketing Assistant at Seminole Athletics Marketing- Florida State University, organizing promotional efforts for Division 1 sport programs. Andrea also worked as a Marketing Assistant at the University of Georgia Athletic Association, overseeing marketing and promotions for Division 1 sports.

Throughout their career, Andrea Wardell has gained valuable experience in various aspects of marketing and advertising, including business development, account management, digital solutions, and brand development.

Andrea Wardell holds a Master of Science degree in Integrated Marketing and Communication Management from Florida State University, which they obtained from 2006 to 2007. Prior to that, they completed their Bachelor of Science degree in Communication- Advertising/Marketing, with a minor in Business, also at Florida State University from 2002 to 2004. Their education journey began with an Associates in Arts degree in Communication from Hillsborough Community College, which they earned from 2000 to 2002. Additionally, Andrea has obtained certifications in digital marketing from Google Digital Garage, and has completed courses in cold calling and customer building from Dale Carnegie Training.