CATCHPLAY - FOR MOVIE LOVERS, BY MOVIE LOVERS.
Josephine Tsai is an accomplished marketing and brand management professional with extensive experience in the advertising and digital media landscapes. Currently serving as Chief Brand Officer at CATCHPLAY, Josephine oversees key Marketing and Sales functions for the Taiwanese OTT streaming platform. Previous roles include Chief Brand Advisor for CATCHPLAY+ at Jo Work Branding, Communications Director at Value Retail China, and Senior Director of Brand Communications at adidas Group Greater China. Josephine has a strong background in developing and executing integrated marketing strategies, managing creative and digital teams, and enhancing brand positioning across various industries. Educational credentials include a BA in Advertising with a Minor in Business Administration from San José State University.
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CATCHPLAY - FOR MOVIE LOVERS, BY MOVIE LOVERS.
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About CATCHPLAY CATCHPLAY is an entertainment content group whose businesses include distribution, production and digital platform operation in the region. Its international content projects include financing of Hollywood films <the Revenant>, <Assassin’s Creed> and director Martin Scorsese’s <Silence> in addition to regional co-productions of films and drama series. CATCHPLAY+, the company’s streaming platform launched in 2016, now services over 8.5 million users in Taiwan, Singapore and Indonesia boasting leading premium content offerings of Hollywood movies, exclusive independent films and quality drama series from around the world. In 2020, CATCHPLAY established SCREENWORKS ASIA, its production subsidiary jointly backed by Taiwan government's National Development Fund to produce original drama series, factual entertainment and films for international markets.