Josephine Tsai

Josephine Tsai is an accomplished marketing and brand management professional with extensive experience in the advertising and digital media landscapes. Currently serving as Chief Brand Officer at CATCHPLAY, Josephine oversees key Marketing and Sales functions for the Taiwanese OTT streaming platform. Previous roles include Chief Brand Advisor for CATCHPLAY+ at Jo Work Branding, Communications Director at Value Retail China, and Senior Director of Brand Communications at adidas Group Greater China. Josephine has a strong background in developing and executing integrated marketing strategies, managing creative and digital teams, and enhancing brand positioning across various industries. Educational credentials include a BA in Advertising with a Minor in Business Administration from San José State University.