Kuan Chen

整合行銷資深專員 at Cathay Financial Holdings Co., Ltd.

Kuan Chen serves as a Senior Marketing Specialist at Cathay Financial Holdings since August 2021, focusing on cross-selling planning and integrated marketing initiatives. Previously, Kuan Chen worked at E.SUN Financial Holding Co. from June 2018 to March 2021 as a Senior Digital Marketing Specialist, primarily managing online credit card application operations, including the planning of digital advertising schedules and budgets. Earlier experience includes a role at Elite Public Relations Group from June 2017 to May 2018, where responsibilities included proposal development and executing media activities for international finance and fintech clients. Kuan Chen started a career at Ogilvy as a Public Relations Project Assistant in early 2014, supporting media monitoring and event execution. Kuan Chen holds a Master’s Degree in Business Administration and Management from National Taipei University, completed between 2015 and 2017.

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