Hannah Tsang

Hannah Tsang is an experienced data analytics professional currently serving as the Assistant Digital Experience Analytics Manager at Cathay Pacific since March 2023, where responsibilities include data modeling and developing analytics solutions to support data-driven decision making. Previously, Hannah was the Assistant Manager of Data Analytics at Selfridges, providing insights for digital growth strategies and automating reporting on consumer journeys. Prior experience includes working as a Senior Data Analyst at YesStyle.com, where market trends were analyzed to inform business budgeting, and as a Senior Performance Analyst at KKday, focusing on digital marketing performance. Hannah started as a Digital Performance Executive at Wesurance, executing marketing campaigns for a new brand. Educational qualifications include a Master’s degree in Management from Regent's University London, a Postgraduate Degree in Data Science from Harvard University, and a degree in Fashion and Luxury Brand Management from The University of Hong Kong.