Isla Yu

Isla Yu currently serves as the Head of Customer Insights at Cathay Pacific, a position held since May 2025. Prior to this, Isla was the Head of Customer Experience & Research Strategy for Greater China at Qualtrics, focusing on Experience Management (XM) initiatives from May 2022 to May 2025. Previous roles include Senior Manager - Digital Strategy & Insights at Sun Hung Kai Properties Limited, where Isla drove digital transformation efforts, and Customer Insights Manager at Cathay Pacific Airways, generating strategic customer insights to enhance the purchasing experience. Isla's earlier career includes various marketing and operational roles at Cathay Pacific and participation in the Swire Management Programme. Academic credentials include a Bachelor of Business Administration in Global Business Studies from The Chinese University of Hong Kong, along with executive education programs from Harvard Business School and MIT xPRO.