Christiana Mello

Christiana Mello has a diverse work experience spanning over 24 years. Their most recent role is Chief Growth Officer - UN Recrutadores at Catho, where they are responsible for the B2B unit, directly overseeing sales, post-sales, marketing, and product areas.

Prior to this, they worked at TIM Brasil as the Director of Marketing | Residential Solutions from 2017 to 2021. In this role, they were responsible for marketing, go-to-market strategies, digital transformation, and customer experience of TIM LIVE, the main revenue driver for TIM.

Before joining TIM Brasil, Christiana held several positions at Vivo (Telefônica Brasil) from 2015 to 2017. Christiana served as the Director of Planning and Resource Strategy and later as the Director of B2B Market.

Christiana also has experience in the telecommunications industry, having worked at GVT as the Director of Enterprise Marketing and at Telefônica as a Senior Manager in various roles, including commercial development, customer loyalty, and SMB marketing.

Their earlier work experience includes roles at Neovia_Solutions, Embratel, TIVIT, DuPont, and Netstream Telecom.

Overall, Christiana Mello has a strong background in marketing, sales, strategic planning, and customer experience in the telecommunications industry.

Christiana Mello completed their Bachelor's degree in Business Administration from FGV - EAESP between 1996 and 1999. In 2003-2004, they pursued a Post-Graduation in Business Administration at FGV - CEAG.