Francely Geraldi

Francely Geraldi has a wealth of experience in various marketing roles. Since 2017, they have worked at Cavendish Farms, starting as a Digital Marketing Coordinator and progressing to positions such as Digital & Shopper Marketing Manager and Sr. Digital & Shopper Marketing Manager. Francely currently holds the role of Director of Digital & Process Improvement. Prior to Cavendish Farms, Francely worked at 100% PET as a Franchise Marketing and Communications Manager in 2016. From 2012 to 2016, they worked at Total Alimentos, where they held roles such as National Shopper Marketing Manager and Key Account Marketing Specialist. Francely also has experience at Motorola and Sony Electronics as a Shopper Marketing and Communications Coordinator and Marketing and Communications Coordinator respectively. Their career began at Telefônica Brasil (Telefônica | Vivo), where they held various positions such as Shopper Marketing Specialist and Senior Marketing Analyst.

Francely Geraldi completed an MBA in Business Management from Ibmec between 2006 and 2008. Prior to that, they pursued a degree in Electrical Engineering from Centro Universitário Salesiano de São Paulo, graduating between 1997 and 2002. Additionally, Francely began an MBA in Marketing at ESPM Escola Superior de Propaganda e Marketing in 2006, but did not complete the degree.