Chadchada Sittichokmongkol

Chadchada Sittichokmongkol is an accomplished professional with extensive experience in merchandising and retail management. Currently serving as Head of Merchandising Strategy at Central Retail since September 2024, Chadchada has previously held significant roles including Category Manager at Lazada, where the focus was on enhancing the performance of FMCG Marketplace sellers. Previous positions also include Business Analyst Manager at Central Retail, Retail Manager at Siam Piwat, and roles in management support at Baker McKenzie and NP Industries. Chadchada holds a Master's degree in Business Administration from Thammasart University, a post-undergraduate qualification from the University of Toronto, and a Bachelor's degree in Economics from Chulalongkorn University.