Belén Valiente Pitillas

Belén Valiente Pitillas has a diverse work experience in the fields of branding, digital channels, e-commerce, and marketing. Currently, they serve as the Head of Branding & Digital Channels at Cepsa Química. Prior to this, Belén worked as an Associate Professor at Escuela de Organización Industrial, where they focused on e-commerce, digital transformation, and digital business. Belén also worked as an E-commerce & Digital Consultant at E-commerce Strategy, Digital Business & Omnichannel Retail, where they developed digital strategies for various clients, including Universidad Villanueva. Belén's previous roles include E-COMMERCE Brand Manager and WOMEN'SECRET E-commerce Manager at TENDAM, a fashion retail company, and Marketing Manager at MILANO, a Tendam's chain tailoring brand.

Belén Valiente Pitillas has a diverse education history. In terms of formal education, they have a degree in Advertisement from CENP, which they obtained from 1990 to 1993. Prior to that, they completed a degree in Marketing from Universidad CEU San Pablo from 1988 to 1990. In 2002, they participated in an Executive Program in Marketing Management at Esade.

Belén has also pursued various certifications to enhance their skillset. In 2019, they obtained the SEO Fundamentals Certification from SEMrush and the Inbound Marketing Certification from HubSpot Academy. In 2018, they achieved certifications in Google AdWords, Google Display Advertising, and Google Analytics Individual Qualification. Additionally, they have a Baccalauréat Litteraire (Mention Bien) from Académie de Toulouse, obtained in 1988.

Recently, in 2021, Belén completed a Specialization Course at ISDI focused on Salesforce and building and analyzing customer journeys using Marketing Cloud. In 2017, they also participated in the Digital Business Executive Program at ISDI.

Overall, Belén Valiente Pitillas has consistently pursued education and certifications throughout their career to strengthen their knowledge and expertise in various fields.