Product Owner - Campaign

As a Product Owner for the Campaign Product at Cequens, you will be responsible for driving the development and enhancement of our campaign management solutions. You will collaborate with cross-functional teams to deliver features that enhance user engagement and drive effective communication campaigns. Your expertise in product management, combined with a deep understanding of digital marketing tools and customer engagement strategies, will be crucial in evolving our product to meet and exceed market needs.

Key Roles and Responsibiities:

• Define the product vision, road-map, and growth opportunities for the Campaign Product.
• Work closely with internal stakeholders, including marketing, sales, and engineering teams, to prioritize and deliver product features that align with business goals.
• Gather and analyze feedback from customers, stakeholders, and other teams to shape requirements, features, and end products.
• Create and manage the product backlog, and continuously prioritize based on changing requirements.
• Oversee the development stages and act as the primary liaison between technical teams and business stakeholders.
• Develop and maintain an understanding of the product, market, and competition.
• Define and analyze metrics that inform the success of products.
• Ensure products and releases are launched correctly and on schedule.
• Provide detailed specifications for product features so that they are clearly understood by the development teams.
• Advocate for the customer by building impactful, personal customer relationships to ensure that our product is aligned with their needs.