Eugenio Raffo

Eugenio Raffo currently serves as the VP of Marketing at Cervecería y Maltería Quilmes, a position held since September 2021. Prior to this role, Eugenio held several key positions at Anheuser-Busch InBev from August 2007 to September 2021, including VP for Non-Alcoholic & Beyond Beer, General Manager, and Marketing Director for both Quilmes and Paraguay. Notable achievements include leading the repositioning of the Quilmes brand in Argentina and overseeing a significant portfolio in Paraguay, contributing to business recovery under pressure. Eugenio's marketing career began with roles as Brand Manager and Marketing Manager, culminating in successful product launches and award-winning campaigns. Educational qualifications include an advanced marketing program at Northwestern University's Kellogg School of Management, an executive business management program at Universidad de 'San Andrés', and a degree in Business Administration from the University of Buenos Aires.