Serena Rizzi

Serena Rizzi is an experienced professional in the field of visual merchandising and retail training, currently serving as the Shop Visual Merchandising Manager at Costa Crociere S.p.A. since April 2024. With a diverse background, Serena has been a Consulente e Formatrice Retail at Prospettive Creative Studio since September 2017, providing consultancy in visual merchandising and sales training, as well as developing visual merchandising plans for independent stores. Additionally, various teaching roles have been held, including coordination of retail-related master courses at Accademia Nuove Professioni and teaching at NAD - Nuova Accademia del Design. Serena's prior experience includes positions at XT RETAIL and multiple training roles with organizations such as CESVIP Lombardia, Confcommercio Ascom Varese, and Umana Forma. Educational qualifications include a degree in languages from Università Cattolica del Sacro Cuore and several certifications in visual merchandising and marketing.