Manmeet Vohra

Chief Brand and Digital Officer at Chai Point

Manmeet Vohra has over 18 years of experience in the field of marketing, brand strategy and consulting. In 2002, they started their career with JWT as a Client Servicing Executive. Manmeet then moved to TAG Heuer in 2003 as a Marketing Manager. In 2007, they joined L'Oreal India as a Senior Product Manager and launched Biotherm in India. Manmeet then moved to LVMH Watch & Jewellery India Pvt Ltd in 2008 as Director - Head Marketing - TAG Heuer. In 2013, they joined Starbucks as Director - Head Marketing, Category & Loyalty and was responsible for the brand building of Starbucks in India. In 2017, they joined Visa as Head Marketing India and South Asia. Most recently, they have been working as a Brand Strategist and Consultant since 2019, enabling brands and start-ups across industries to develop and build their brand identity, positioning, overall brand strategy, market launch plans, pricing and product portfolio development. Manmeet is currently working as Chief Brand and Digital Officer at Chai Point since 2022.

Manmeet Vohra completed a Post Graduate Diploma in Marketing Communication from MICA - Mudra Institute of Communications, Ahmedabad in 2002, with a major specialisation in Brand Management. Prior to that, they obtained a B.Com Hons from SRCC - Sri Ram College of Commerce, Delhi University in 1999.

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Timeline

  • Chief Brand and Digital Officer

    June, 2022 - present

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