Maria Alejandra Avila Garcia

Maria Alejandra Avila Garcia has a strong background in marketing and business strategy. Maria Alejandra has experience working in various industries including luxury retail, gaming, consulting, technology, and telecommunications.

At Chalhoub Group, Maria was an Acquisition Lead - Growth Marketer at Wear That, where they executed targeted marketing initiatives and optimized communication efficiency and lead nurturing tactics.

During their time at Homa, Maria held roles as a Senior User Acquisition Associate and a User Acquisition and Monetization Associate. Maria Alejandra managed user acquisition for multiple games with large budgets and successfully scaled their profitability. Maria also collaborated with product and creative teams to enhance campaign tactics and strategies, resulting in successful initiatives and creatives.

As a Co-Owner & Business Consultant at Powgram, Maria led various digital marketing strategies for clients in retail/e-commerce, education, consulting, and technology. Maria Alejandra improved customer experience through the implementation of marketing automation software and AI tools.

At Samsung Electronics, Maria served as a Product Manager of Tablets and IoT, where they managed product strategy, expanded the tablets portfolio, and established pricing and distribution strategies. Maria Alejandra also worked as a Business Intelligence Supervisor, analyzing the mobile market and forecasting sales.

Maria's experience at DIRECTV as a Strategic Planning Analyst involved implementing strategic planning initiatives, developing a deployment plan for a new business model, and creating data visualization dashboards.

At Credicorp Capital, Maria worked as a Business Strategy Analyst, conducting analysis to support decision-making and implementing digital strategy tactics for brand positioning.

Overall, Maria has a diverse skill set in marketing, business strategy, data analysis, and customer experience optimization.

Maria Alejandra Avila Garcia obtained their International Baccalaureate Diploma from ASPAEN Gimnasio Iragua between 2006 and 2010. Maria Alejandra then pursued a Bachelor of Science degree in Industrial Engineering at Universidad de Los Andes from 2010 to 2015. Currently, Maria is attending ESSEC Business School where they are pursuing a Master of Science degree in Strategy & Management of International Business (SMIB) from 2021 to 2022.