Martin Greenbank

Martin Greenbank has a diverse work experience spanning over 30 years. Martin started their career as an Office Manager and Assistant to the IT Department at Sears Group Property, where they worked on software development and office management. Martin then moved on to Carat, where they progressed from a Graduate Researcher role to Media Planning and Account Management, working on various clients including Churchill Insurance and TSB. Martin then joined Mediacom as a Media Group Manager, specializing in planning campaigns for clients like Direct Line and Brita Water Filters. Following this, they served as the Managing Director and Owner of CPD Studypack Club, a successful distance learning company serving property professionals. Martin's next role was at Arena Media UK, where they held the position of Head of Intelligence, working with blue-chip clients across various sectors. Most recently, they joined Channel 4, initially as the Head of Advertising Research & Development and later becoming the Head of Research & Measurement, where they oversee data analysis, primary research, and team management. Throughout their career, Martin has demonstrated expertise in research, data analysis, and client management, making him a valuable asset to the organizations they have worked for.

Martin Greenbank attended Comberton Village College from 1981 to 1986. Martin then went on to study at Long Road 6th Form College in Cambridge from 1986 to 1988. After that, they pursued a BA (Hons) degree in Marketing & Law at De Montfort University from 1989 to 1993.