Chris Braithwaite

Chris Braithwaite has extensive experience in the media and advertising industry, serving as a Customer & Commercial Leader and Agency Principal at Channel 4 since January 2000. In this role, Chris leads a multi-platform sales team focused on revenue generation and coordinates advertising strategies for horse racing coverage. Previously, Chris held positions such as Agency & Client Sales Leader and Strategic Sales Group Manager, where innovative partnerships were created to enhance advertising revenues. Prior experience includes roles at ITV and Granada, where Chris was involved in negotiating deals with major ad agencies and managing sales teams. Chris's educational background includes a Higher National Diploma in Media Studies from College For The Distributive Trades in London.