Alice Fackre

Alice Fackre has a diverse work experience in the field of marketing. Alice is the Founder & Marketing Consultant at Go-to-Market Lab, where they provide strategic marketing advice and support to tech start-ups. Alice has worked on various impactful projects, including elevator pitch development, website redesign, customer success stories, thought leadership series, content creation, event planning, and CRM implementation.

In addition, Alice has worked as a Senior Marketing Manager at CHASM Advanced Materials, Inc., where they are responsible for marketing management. Alice is also the Co-Founder & Managing Partner at Go-to-Market US, where they offer go-to-market planning services for B2B businesses. Furthermore, they are a Co-Author, Editor, and Digital Edition Strategist at Change Agent's Guide, collaborating on the third edition of the book.

Alice has also worked at Winalytics LLC as a Marketing Strategist, assisting B2B Sales and Marketing leaders in developing market positioning and strategic selling approaches. Alice has managed client relationships, developed strategies, and overseen CRM and Marketing tech stack implementations.

Previously, Alice held the position of Vice President of Marketing at District Management Group, where they led all marketing efforts for an educational software and services firm. Alice repositioned the brand, implemented digital marketing infrastructure, and led conference and membership programs.

Prior to that, they held the same role at Enlighten Operational Excellence, where they focused on launching the company's US business and driving awareness for its operational excellence solution.

Alice also worked as the Director of Marketing, Enterprise Software at HP, where they developed and executed worldwide marketing programs. Alice led marketing teams across different regions and was responsible for all aspects of marketing.

Furthermore, Alice has experience as a Marketing Consultant for several tech start-ups and international companies, providing marketing strategy and hands-on execution for successful entry into the US market. Alice has also served as the Director of Global Marketing at PrintSoft, where they defined market strategies and led tactical marketing activities for a software firm specializing in customer communications management.

Alice Fackre began their education at the University of Massachusetts Amherst, where they obtained a Bachelor of Arts (B.A.) degree between 1983 and 1986. Afterward, from 1988 to 1990, they attended the D'Amore-McKim School of Business at Northeastern University. Although their degree and field of study are unspecified during this period, it can be inferred that they pursued a business-related education. Additionally, Alice Fackre has some association with Northeastern University's College of Computer Science, though specific dates or degree information for this experience were not provided.