Ana Anaya

Ana Anaya is an accomplished marketing professional with extensive experience in CRM and integrated marketing campaigns. Currently serving as Sr. Manager, CRM at Chegg Inc., since September 2022, Ana has successfully led various initiatives including a Winback campaign that achieved a 15% relative conversion rate lift. Prior roles include Sr. Manager, CRM at Sears, where Ana was responsible for executing effective CRM strategies, and Head of CRM at Boxy Charm, focusing on email channel strategy and measurement. Additional experience includes product marketing management at ACAMS, email marketing at Liberty Mutual Insurance, and an internship in global marketing at The Rockport Company. Ana holds a Bachelor's degree in Psychology from Harvard University.