Karin Wunderlich

Business Director And Strategy Lead Retail at Cheil Germany

Karin Wunderlich has extensive work experience in the retail industry. Karin currently serves as the Business Director and Strategy Lead Retail at Cheil Germany GmbH, where they focus on creating shopper ecosystems across various touchpoints by integrating online and offline retail strategies. Prior to this, they co-founded Zukunft des Einkaufens and worked as a coauthor, exploring the changes and challenges faced by brick and mortar retail due to the rise of eCommerce. Additionally, Wunderlich has held various positions in organizations such as EuroShop, GMVTeam, Shop! D-A-CH e.V., and Future Retail Init u.G., where they contributed to the advancement of the retail industry through advisory roles, executive chairmanship, and silent partnership. Karin also gained valuable experience as the General Manager at POPAI DACH e.V., promoting and enhancing retail environments and experiences. Wunderlich began their career with roles at Mars Confectionery and Kraft Jacobs Suchard, specializing in retail promotion, trade marketing, and distribution development for new products.

Karin Wunderlich obtained their Abitur degree in English and French Language and Literature from Gymnasium am Moltkeplatz Krefeld in 1982. Following this, they pursued their Bachelor of Science degree in Economics at Allegheny College from 1982 to 1986.

Location

Frankfurt, Germany

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Cheil Germany

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Cheil Worldwide Inc. is one of the world’s leading marketing solutions companies. Established in 1973 with headquarters in Seoul, South Korea, Cheil's thousands of global employees create ideas that move brands, products and people from its 44 offices and 7 affiliates in 37 countries. Cheil delivers innovative communications strategies that drive business results through full-service advertising capabilities and beyond, with specialties in shopper marketing, experiential retail design, PR, sports marketing, and special events. Cheil's creativity is world renown, as the network is highly awarded by international festivals including Cannes Lions, CLIO, Spikes Asia, Dubai Lynx, AdFest and Effie Awards. The network enjoyed a stellar performance at the latest 2013 Cannes Lions International Festival of Creativity, winning 21 Lions.