Karin Wunderlich

Business Director And Strategy Lead Retail at Cheil Germany

Karin Wunderlich has extensive work experience in the retail industry. Karin currently serves as the Business Director and Strategy Lead Retail at Cheil Germany GmbH, where they focus on creating shopper ecosystems across various touchpoints by integrating online and offline retail strategies. Prior to this, they co-founded Zukunft des Einkaufens and worked as a coauthor, exploring the changes and challenges faced by brick and mortar retail due to the rise of eCommerce. Additionally, Wunderlich has held various positions in organizations such as EuroShop, GMVTeam, Shop! D-A-CH e.V., and Future Retail Init u.G., where they contributed to the advancement of the retail industry through advisory roles, executive chairmanship, and silent partnership. Karin also gained valuable experience as the General Manager at POPAI DACH e.V., promoting and enhancing retail environments and experiences. Wunderlich began their career with roles at Mars Confectionery and Kraft Jacobs Suchard, specializing in retail promotion, trade marketing, and distribution development for new products.

Karin Wunderlich obtained their Abitur degree in English and French Language and Literature from Gymnasium am Moltkeplatz Krefeld in 1982. Following this, they pursued their Bachelor of Science degree in Economics at Allegheny College from 1982 to 1986.

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