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Oliver Roberts

Global Head Of Strategy, Insights & Effectiveness - Scotch Whisky at Chivas Brothers

Oliver Roberts has a diverse work experience spanning across multiple industries. Oliver is currently working at Chivas Brothers as the Global Head of Strategy, Insights & Effectiveness for Scotch Whisky. Prior to this role, they served as the Global Head of Insights for Scotch Whisky & Gin.

Before joining Chivas Brothers, Oliver worked at GSK where they held several positions. Oliver served as the Brand & Marketing Performance Lead, where they developed innovative tools to measure and enhance marketing effectiveness. Oliver also worked as the Digital Insights Lead, Senior Global Insight Manager for Allergy, and Global Insights Manager for Cold & Flu.

Oliver's career started at Unilever, where they worked as the Global CMI Manager for Axe/Lynx and as the UK CMI Manager for Laundry.

Oliver also gained experience at Kantar Worldpanel UK as a Market Analyst for Unilever Household & Personal Care.

Lastly, Oliver worked at ProActive Marketing Limited as an Account Manager.

Overall, Oliver has a strong background in strategy, insights, and marketing effectiveness across various industries.

Oliver Roberts pursued their higher education at Swansea University, where they completed a degree in German with Business in the year 2005.

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Timeline

  • Global Head Of Strategy, Insights & Effectiveness - Scotch Whisky

    January, 2022 - present

  • Global Head Of Insights Scotch Whisky Gin

    April, 2020

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