Jonathan Mills

CEO, Choice Hotels Europe at Choice Hotels


Jonathan Mills is chief executive officer for Choice Hotels Europe. He oversees the company's continued investments in Europe for franchisees and guests and is responsible for setting the strategic and operational direction for the company in Europe with a goal of driving growth and performance.

Mills leads all business and franchising operations for the region, including development, franchise operations, corporate sales, marketing, franchise relations and finance. Additionally, he oversees and supports over 430 franchised properties in more than 20 countries. Mills has more than 30 years of experience in the hospitality industry, leading strategic growth initiatives and performance for global companies. He joined Choice Hotels from Wyndham Destinations, where he served as managing director of Resorts Condominiums International, Asia Pacific and Dial An Exchange, Global. Prior to that, he worked at InterContinental Hotels Group (IHG) as head of operations for Holiday Inn Express and IHG Shared Services Asia Australasia. He previously held sales and marketing leadership roles at Hilton and Forte & Le Méridien Hotels & Resorts, among other companies. An award-winning hospitality professional, Mills attended Southfields College in Leicestershire, England.

Mills is based in Amsterdam


  • CEO, Choice Hotels Europe

    November 17, 2020 - present

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