Michele Pirri

Director, Data Strategy at Choreograph

Michele Pirri is an experienced professional in competitive intelligence and data strategy, currently serving as the Director of Data Strategy at choreograph since November 2024 and the Managing Director at Quirri Solutions since March 2021. Previous roles include Director of Insights at EssenceMediacom and MediaCom, and Vice President of International Development at Media by Kantar, where Michele specialized in competitive advertising intelligence and managed significant sales budgets. As Global Managing Director at Annalect Group, Michele oversaw teams and developed innovative competitive intelligence reporting solutions for major clients. Early career achievements at Mindshare involved delivering complex competitive intelligence solutions to a diverse client base, utilizing advanced data visualization tools. Educational background includes a Bachelor of Science in Management Information Systems and Technology from the University of Atlanta and an Associate in Applied Science in Data Processing from Mercer County Community College.

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