EC

Eva Cai

China Branding And Digital Marketing Head at J.D. Power

Eva Cai has a comprehensive work experience spanning over several years. Eva started their career as a Marketing Specialist at TANDBERG in 2005, where they were responsible for marketing communications, internet marketing, and channel co-operations for China. Eva planned and executed tactical marketing events, managed the local website and internet marketing programs, and developed customer case studies and testimonials. Eva also worked closely with channel managers and partners to implement and track the results of channel marketing activities.

In 2007, Eva joined VIA Technology Co. Ltd as a Senior Marketing Specialist. Eva held this position until 2010 and played a crucial role in marketing and communications.

From 2010 to 2012, Eva worked at Schneider Electric as a Senior Marketing Specialist. Their responsibilities included corporate events management, working with the Marcom Manager for events planning, and executing various internal and external events. Eva also initiated and led the first B2C campaign for Schneider China.

In 2012, Eva joined Accenture as a Branding Manager, where they ran branding and advertising campaigns for Greater China. Eva empowered the business teams with digitized branding materials and sales tools.

Their most recent role was at J.D. Power, where they served as the China Branding and Digital Marketing Head. This was a special assignment after J.D. Power's spinning off from McGraw Hill Group. Eva focused on new branding, digital marketing and transformation, and partnership strategies to prepare for IPO.

Overall, Eva Cai has extensive experience in marketing, branding, digital marketing, event management, and strategic partnerships.

Eva Cai attended Xi'an Jiaotong University from 2001 to 2005, where they earned their Bachelor's degree in Bio-engineering.

Links

Timeline

  • China Branding And Digital Marketing Head

    July, 2017 - present

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