Heidi Hanson

Heidi Hanson has a diverse work experience spanning over multiple industries. Heidi is currently working as a Consumer Insights Analyst at J.D. Power since 2022. Before that, they served as a Customer Analyst at Portico Benefit Services from 2013 to 2022. In this role, Heidi was responsible for conducting quantitative and qualitative research projects, understanding the needs of members and employers, and translating insights into service and product offerings.

Prior to their role at Portico Benefit Services, Heidi worked as a Freelance Consultant specializing in market research from 2003 to 2013. During this time, they provided consultancy services, conducted market assessments, and developed marketing strategies for start-up companies.

Before freelancing, Heidi was a Program Manager at Seagate Technology from 2000 to 2003. Heidi successfully launched a Voice-of-the-Customer program to gather insights for concept development of new products. Additionally, they managed cross-functional teams through projects based on VOC methodology.

Earlier in their career, Heidi served as the Manager of Research and Analysis at both Russell Herder from 1997 to 2000 and UnitedHealth Group from 1996 to 1998. In these roles, they developed and implemented research programs, collaborated with account executives and clients, and utilized state-of-the-art methodologies and technologies.

Overall, Heidi has extensive experience in consumer insights analysis, market research, and program management across various industries.

Heidi Hanson started their education at Indiana University Bloomington from 1987 to 1991, where they earned a Bachelor of Arts degree in Germanic Studies and Sociology, with a minor in Economics. Heidi then attended the University of Minnesota from 1991 to 1994, completing all coursework for a Ph.D. degree in Sociology. Later, from 2005 to 2008, they pursued a Ph.D. degree in Business Administration and Management, General at Capella University, again completing all coursework. In addition to their formal education, Heidi Hanson holds a Six Sigma Green Belt certification, although details regarding the institution and the year of obtaining the certification are not provided.