SL

Scott Lu

Dept. Head Of Proprietary Research at J.D. Power

Scott Lu has a diverse work experience starting in 2004 and spanning multiple industries. Scott worked at Becton Dickinson Medical Devices as a Marketing Supervisor, where they were responsible for implementing marketing strategies and promoting the company's brand and products at medical equipment exhibitions. Scott then moved on to Dongfen Nissan Auto Finance, where they served as a Marketing Manager and established the marketing team. During their time there, they focused on market research, product development, brand communications, and promotion activities. Scott later joined Beiqi Foton Motor as the Marketing Director of the auto finance department, where they wrote strategic plans, conducted consumer surveys, and designed promotional products. Their most recent role was at J.D. Power, where they held the position of Department Head of Proprietary Research. In this role, they led project teams in delivering high-quality research projects for OEMs and applying multivariate research tools to provide consumer insights.

Scott Lu obtained their Master of Business Administration (MBA) in Marketing from Shanghai Jiao Tong University. Scott attended the university from 2002 to 2005.

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Timeline

  • Dept. Head Of Proprietary Research

    June, 2011 - present

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