Eric Smith currently serves as Vice President of Calendar Innovation and Field Marketing at Church's Texas Chicken, focusing on franchisee profitability and sales growth through culinary innovation and menu development. Previously, at Inspire, Eric held the role of Vice President of Product Innovation and Menu Strategy for Arby's, overseeing menu strategy and revenue management. Eric also led the commercial insights organization at Inspire Brands, enhancing marketing strategies through data analysis. Eric's extensive experience includes key positions at Arby's, Keen Decision Systems, Philips, and Procter & Gamble, with a strong track record in brand management, digital marketing, and product development. Eric holds a BS in Mathematics/Statistics/Business Administration from the University of Florida and an MBA in Marketing and General Management from UNC Kenan-Flagler Business School.
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