Conversion Tracking Specialist

CI Web Group, Inc. is a Digital Marketing Agency with employees located all over the world, working remotely. We are creative, customer-centric, data-forward and our goal is to provide a caring, educated, results-driven, experience for our customers. We are a full service digital marketing agency that provides various services to primarily Home Service Companies throughout the United States & Canada.

Job Overview: As a Conversion Tracking Specialist at CI Web Group, you will play a crucial role in tracking our online conversion rates. You will be responsible for setting up and optimizing conversion tracking and creating insightful Looker Studio reports. Additionally, you will work closely with the marketing team to analyze data and make data-driven decisions to meet our conversion metric goals.

Responsibilities:  Conversion Tracking and Reporting: -Implement and maintain conversion tracking tools to monitor website and ad performance. -Create comprehensive reports using Looker Studio to provide insights into conversion metrics and user  behavior. -Regularly analyze data to identify conversion bottlenecks and areas for improvement.  Conversion Strategy Development: -Develop and implement conversion tracking strategies based on industry best practices and emerging trends. -Continuously monitor reporting to identify any discrepancies in data presented  Collaboration and Communication: -Collaborate effectively with cross-functional teams, including marketing, sales, and development, to implement conversion-focused changes. -Communicate results, insights, and recommendations to stakeholders in a clear and understandable manner.

Qualifications and Skills: -Bachelor's degree in Marketing, Business, or a related field. -Experience with ServiceTitan software is required for this position, as it involves proficiency in utilizing the platform for efficient workflow management. -Platform Knowledge: -Call Rail -GA4  -Google Tag Manager -Typeform -Schedule Engine -Chatbot Systems -Zapier -Agency Analytics -Google Ads -Experience with ServiceTitan software is required for this position, as it involves proficiency in utilizing the platform for efficient workflow management. -Experience setting up and implementing Dynamic Number Insertion and Website Phone Pools -Experience setting up ROI tracking within Service Titan -Experience linking GA4 and Google Ads in Service Titan -Experience creating a variety of reports within Service Titan -Proven experience in setting up conversion tracking and creating reports using Looker Studio or similar analytics tools. -Strong understanding of web design principles and the ability to create visually appealing and conversion-focused designs. -Proficiency in technical aspects of website optimization and ad campaign management. -Analytical mindset with the ability to interpret data and make data-driven decisions. -Excellent communication and collaboration skills. -Creative problem-solving skills with a focus on improving conversion rates. -Experience in Home Services is a plus.