Laraib Peracha

Laraib Peracha is a seasoned professional in customer insights and analytics with extensive experience in data-driven marketing and business strategy. Currently serving as a Manager at Cinemark since December 2022, Laraib has previously held key roles, including Senior Database Marketing Analyst at NextEra Energy Resources, where significant improvements in campaign efficiency and reporting processes were achieved. With a background as a Marketing Data Analyst at Samsung Electronics America, Laraib successfully enhanced lead generation and conversion rates through data analysis and A/B testing. Earlier experience includes revenue management at OYO USA, project management at The Richards Group, and various analytical roles in educational institutions and internships. Laraib holds a Master’s degree in Business Analytics/Decision Sciences and a Bachelor's degree in Marketing from the University of North Texas.