Lina Ashkar

Lina Ashkar has extensive experience in marketing technology and product management, currently serving as the Personalization Platform & Enablement Lead at Cineplex since July 2022. In this role, Lina oversees the company's personalization technology, facilitating audience targeting and content deployment across various channels for Scene+ and non-loyalty customers. Prior to this, Lina held a Senior Product Manager position in the same company, leading an email platform migration and enabling in-house campaign production. Lina is also a member of the Canadian Marketing Association's Adtech Committee and AI Working Group. Previous roles include Product Manager at Rogers Communications, where Lina managed acquisition growth initiatives and consent management, and at Air Canada, where Lina focused on customer data platforms and marketing operations. Education includes a Master in the Teaching of Mathematics from Concordia University and a Bachelor of Science in Mathematics from Université de Moncton.