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Carlyn Lee

Marketing Manager Asia at CIPD

Carlyn Lee has a diverse range of work experience in marketing and communications roles. Carlyn started their career as an intern and casual employee at Resorts World Sentosa in 2010. After that, they worked as a Project Executive at PMG Asia Pacific Pte Ltd, where they handled various aspects of corporate marketing and communication for clients. In 2013, they joined Nippon Paint Singapore as a Marketing Executive, responsible for trade marketing and advertising activities. During their time there, they successfully implemented loyalty marketing strategies and organized large-scale events.

Carlyn then became a Freelance Marketing and Project Manager, supporting a start-up company in developing an education app. Carlyn oversaw all facets of app development and created the brand identity and assets. In 2018, they joined A*STAR - Agency for Science, Technology and Research as the Marketing Lead for the Advanced Remanufacturing and Technology Centre (ARTC). As the Brand Custodian, they ensured brand alignment and acted as the key point of contact for all communications.

From 2019 to 2022, Carlyn worked as a Marketing Manager at the Institute of Chartered Accountants in England and Wales (ICAEW). In this role, they developed and implemented regional marketing initiatives, focusing on Greater China and South East Asia. Carlyn also led search engine marketing, search engine optimization, and content marketing efforts for student recruitment.

Currently, Carlyn is the Marketing Manager Asia at CIPD, where they lead brand, marketing, communications, and events for the Asia-Pacific region. In this role, they work closely with the Global Marketing team to achieve commercial targets and localize marketing campaigns for the regional market.

Carlyn Lee completed their Bachelor of Commerce degree with a double major in Management and Marketing from Murdoch University between 2011 and 2012. Prior to that, they obtained a Diploma in Tourism and Resort Management from Singapore Polytechnic, which they completed from 2008 to 2011. In addition to their formal education, Carlyn also holds certifications in Google Adwords from Google, obtained in July 2018, and Radarly Essentials from Linkfluence. The specific details regarding the month and year of obtaining the Radarly Essentials certification are not provided.

Links

Timeline

  • Marketing Manager Asia

    May, 2022 - present

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