Maricarmen Baca

MariCarmen Baca serves as Vice President of Digital Banking at Citibanamex since August 2014, where responsibilities include managing digital sales products and overseeing the BancaNet personal business. Prior roles at Citibanamex include leadership positions focused on digital sales and website updates. From August 2010 to 2014, MariCarmen was in charge of communication campaigns and market studies for BancaNet and banamex.com. MariCarmen holds a Certified Scrum Product Owner credential from Scrum Alliance and a Bachelor's degree in Communication and Media Studies from Universidad Simón Bolívar Oficial.