Citizens Bank
Christine Cavallo is an accomplished professional with extensive experience in strategy and analytics within the marketing and digital domains. Currently serving as SVP, Head of Strategy for the Enterprise Experience Organization at Citizens since September 2016, Christine drives the strategic agenda across various areas including marketing capabilities, communications, and digital experience. Previously, Christine held senior roles in digital strategy and analytics at Citizens, along with key positions at Hill Holliday and Digitas, where responsibilities included directing analytics and marketing efforts. Christine began a career in consulting at Mercer. Academically, Christine graduated from Babson College with a Bachelor's in Strategic Management & Finance and completed the Institute of Advanced Advertising Studies program.
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