Joaquin Pradas

Joaquin Pradas is an experienced executive in the financial services industry, currently serving as the VP, Head of Consumer Cards Acquisitions at Citizens since August 2025. Prior to this role, Joaquin held various leadership positions at PNC from December 2024 to August 2025, focusing on business credit card product strategy and acquisitions. Joaquin’s extensive career at PNC also included responsibilities in retail lending and consumer credit card innovation. Before PNC, Joaquin spent over a decade at Citi in senior product management roles, contributing to various consumer and business credit initiatives. Joaquin's earlier experience includes product development management at Cendant and marketing at Jones Lang LaSalle. Joaquin holds an MBA from Pace University and a bachelor's degree from Fordham University.