Tijs Broeke is an experienced leader in government affairs and public policy, currently serving as the Director of Government Affairs & Public Policy for HP in the UK, Ireland, and Northwest Europe since December 2017. Responsibilities include engaging with public policy on critical areas such as net zero, skills development, productivity, and cybersecurity, while managing public affairs agencies and representing HP at various trade associations. In addition to this role, Tijs Broeke holds multiple positions, including Senior Manager of Government Affairs for the City of London Police, Chair of the London Metropolitan University Board of Governors, and Member of the London Policing Board. Previous experience includes interim director roles at Ford Motor Company and senior positions at G4S, Network Rail, and the Equality and Human Rights Commission, complemented by a strong academic background with master's degrees in European Social Security and History of Political Culture.