City of Watsonville
Matthew Orbach is an experienced urban planning professional currently serving as Principal Planner for the City of Watsonville since August 2021. Prior roles include Associate Planner for the City of Capitola and Community Development Director for the City of San Juan Bautista, where responsibilities spanned development application processing, economic and residential development coordination, and community outreach efforts. With a Master of City and Regional Planning from California Polytechnic State University and a Bachelor of Arts in Literature from the University of California, Santa Cruz, Matthew has also engaged in various roles focusing on historic preservation, environmental analysis, public outreach, and strategic planning. Additionally, Matthew has experience in the hospitality industry and has been involved in nonprofit organizational efforts dedicated to responsible water resource use.
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City of Watsonville
Watsonville, California is known all over the world for its long and rich heritage as a center for agriculture – especially berries. Watsonville is located 95 miles south of San Francisco at the southern end of Santa Cruz County, covers 6.6 square miles, and has a population of 52,087 (January 2015). Watsonville is also a proving ground for entrepreneurs and businesses from all types of industries and emerging technologies. Its central location, nestled between the Monterey Bay and the Santa Cruz mountains, offers growing companies quick and easy highway access. Watsonville’s location is topped only by its ideal climate and the rustic, small town charm of a close-knit rural community. The Watsonville area offers many amenities to visitors and tourists, including beaches, mountains, wine, food, activities and more!