Soraya Alexander

Soraya Alexander is the President at Classy. Soraya has extensive experience in customer engagement and loyalty programs, having served as the Director of Loyalty, Personalization & Marketing Business Systems at DICK'S Sporting Goods. During their tenure there, they launched a tiered loyalty program that resulted in a 28% increase in spending from the top customer cohort within the top tier. Soraya also oversaw direct digital marketing programs which drove 35% of online revenue while managing a 64% savings in direct costs.

Prior to their work at DICK'S Sporting Goods, Soraya worked at Time Inc. as the Associate Manager of the Strategy and Innovation Group within the company's consumer marketing division. In this role, they were responsible for all multivariate testing, developing pricing and content access bundles to optimize return for each subscription tier, evolving the magazine mobile app design, and deploying a Data Management Platform for more sophisticated targeting across brands.

Soraya Alexander has a Master of Business Administration (MBA) from Harvard Business School and a BA in Political Science from University of California, Berkeley.

Some of their coworkers include Chris Silver - VP, Product Marketing, Marc Ferris - Chief Growth Officer, and Shantanu Bose - SVP, Engineering. Soraya Alexander reports to Chris Himes, CEO.