Wade Rifkin

Senior Vice President of Programmatic at Clear Channel Outdoor

Wade Rifkin is currently the Senior Vice President of Programmatic at Clear Channel Outdoor. Prior to this, they were the VP of Programmatic Partnerships at ShareThis from November 2014 to February 2016. In this role, Wade was responsible for identifying new opportunities to bring ShareThis' data set to market through business development across the programmatic landscape. Wade also worked with partners that span the agency, brand, trading desk and ad tech worlds to understand their needs and create data-driven solutions that address them.

Before their time at ShareThis, Wade was the VP of Programmatic at DigitasLBi_US from January 2014 to November 2014. During their time there, they established the DigitasLBi Programmatic practice across all US / NA clients and integrated it across capabilities like Media, Creative and Technology. Wade also acted as an internal resource for education and consultation within the rapidly expanding and changing landscape. Lastly, Wade worked with clients and partners to create agency-level solutions within the programmatic space that derived unique insights and drove advertising impact.

Wade's career in digital media started as a Digital Media Supervisor at Wieden + Kennedy from June 2008 to October 2010. Wade then became a Digital Planner at Moxie Interactive from January 2007 to December 2008.

Wade Rifkin reports to Scott Wells, CEO, Americas. Some of their coworkers include Kim Bradley - Regional President, Clear Channel Outdoor-Midwest, Morten Gotterup - President, Clear Channel Airports, and Bob Schmitt - Regional President, Northern California.


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