Rozz Atanassova

Rozz Atanassova has extensive experience in digital transformation, customer engagement, and driving growth in various organizations. Rozz has held leadership roles in companies such as Clickatell, Old Mutual Limited, Absa Group, Barclays Africa Group Limited, and Standard Bank Group. In these roles, they have been responsible for driving digital adoption, implementing personalization strategies, and managing customer messaging platforms. Rozz's expertise lies in leveraging data analytics, automation technologies, and omni-channel platforms to enhance customer experiences and generate revenue. Rozz has a proven track record of creating growth strategies, leading teams, and successfully taking digital products and services to market. Prior to their career in the digital sector, they gained experience as a Media Assistant and a Call Centre Supervisor.

Rozz Atanassova completed their education with a matriculation from Brescia House in 2001. Rozz then pursued a BCom degree in IT Management from the University of Johannesburg from 2002 to 2006. Following that, they obtained an Honors degree in Business Management from the University of South Africa/Universiteit van Suid-Afrika from 2009 to 2011. In addition to their degrees, Rozz Atanassova has also received certifications as a Certified Product Manager from the Association of International Product Marketing and Management in 2012, and in Mastering Strategy from GIBS in 2010.