BC

Brooke Celorio

Director, Consumer Insights at Clif Bar & Company

Brooke Celorio has a diverse work experience spanning over two decades. Brooke has held roles in various companies and industries, focusing on consumer insights, strategy, and market research. Their most recent position was as the Director of Consumer Insights at Clif Bar & Company, where they started in September 2021. Prior to that, they served as the Senior Manager of Consumer & Market Insights at Clif Bar & Company from February 2017 to August 2021. Before joining Clif Bar & Company, Brooke worked at The J.M. Smucker Company as the Senior Manager of Consumer Strategy & Insights from February 2014 to January 2017. Brooke also has experience at Del Monte Foods, Inc. as a Senior Manager of Consumer Strategy & Insights from November 2006 to February 2014. Brooke's career began at Market Strategies, where they worked as a Senior Project Manager from August 2003 to October 2006. Brooke also gained experience as a Research Assistant at the State University of New York at Buffalo from July 2001 to June 2003 and as a Graduate Assistant at Michigan State University from August 2000 to July 2001. Overall, Brooke has a strong background in consumer insights and strategy, with experience in multiple industries and brands.

Brooke Celorio has a Bachelor of Arts degree in Psychology from Saint Louis University, which they obtained from 1996 to 2000. Brooke then pursued further education in the field of Social Psychology, completing their Master of Arts degree at the University at Buffalo from 2001 to 2003. Brooke's studies have primarily focused on Psychology and Social Psychology.

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