Linda H. Li

Linda H. Li has extensive experience in leading insights and analytics functions in various industries. Linda H. is currently the Vice President, Insights & Analytics at Clif Bar & Company. Prior to that, they served as the Managing Director, Insights, Planning & Analytics at Sterling-Rice Group. Linda also held the position of Vice President, Global Insights & Media at Stanley Black & Decker, Inc. Linda H. has worked at PepsiCo as the Senior Director, Global & NA Nutrition Insights and Senior Director, Quaker NA Consumer Insights + Innovation Architecture. Additionally, Linda was the Director, Consumer Insights & Analytics at Schwan's Company and Sr. Manager, Consumer Insights | Shopper Insights | Customer Development at The Kraft Heinz Company. Linda H. started their career at Chef Solutions, Inc and IRI as a Marketing Manager and Manager respectively.

Linda H. Li has a B.A. degree from the University of Illinois Urbana-Champaign. Linda H. also holds an MBA from The University of Chicago Booth School of Business, with a focus on marketing, strategy, and entrepreneurship. In addition, they have completed executive education in behavioral economics at the Yale School of Management.