Raquel Lorenzo Castiñeiras

Raquel Lorenzo Castiñeiras has a diverse range of work experience in the field of digital marketing. Raquel started their career as a Digital Marketing Manager at BIMBA Y LOLA, where they handled the brand's digital strategy in European markets. Their responsibilities included managing brand campaigns, communication strategies, budgets, sales tracking, and market analysis.

Following this, they worked as a Professor SEO at M4c Academy, where they managed and taught the SEO course, created teaching materials, conducted classes, and graded exercises and exams.

Raquel then joined ELOGIA (Viko Group) as a Project Manager, where they served as a Digital Business Partner, aligning clients' business objectives with the agency's digital marketing tools and teams. Their key functions included developing dashboards for clients, identifying improvement opportunities in assigned projects, providing digital strategy and consultancy, coordinating teams and suppliers, managing projects and timelines, and overseeing PPC, SEO, and CRO strategies.

Prior to that, Raquel worked as an SEO Consultant at Redegal S.L., where they conducted SEO audits and consultations for websites and blogs, implemented on-page and off-page SEO strategies, analyzed backlinks and competitors, and defined and tracked KPIs.

Before specializing in SEO, Raquel gained experience in online distribution at NH Hoteles and was responsible for controlling telemarketing campaigns at Bosch Service Solutions.

Currently, Raquel is employed as a Digital Marketing Lead at Cloud District. No specific details about their responsibilities in this role are provided.

Raquel Lorenzo Castiñeiras has a diverse educational background. Raquel started their education journey in 2008 at Universidad Intercontinental de la Empresa, where they pursued a Bachelor of Business Administration (B.B.A.) degree. Raquel completed their undergraduate studies in 2012.

Following their bachelor's degree, Raquel attended Universitat Autònoma de Barcelona in 2014 to 2015, where they pursued a Master's degree in Communication and Digital Marketing.

In 2017 to 2018, Raquel enrolled at IM Digital Business School, where they obtained a Técnico Superior degree in SEO (Search Engine Optimization). This program focused on developing their skills in website ranking and optimization for search engines.

Most recently, Raquel attended INESEM Business School from 2020 to 2021, where they completed a course in Data Science and Data Analysis. This course likely provided their with a solid foundation in analyzing and interpreting complex datasets.

Overall, Raquel Lorenzo Castiñeiras has demonstrated a commitment to their education by pursuing various degrees and courses in different fields, including business administration, communication and marketing, SEO, and data science.